Toyne Builds Buzz at 2014 FDIC
Breda, Iowa - Following weeks of planning and preparation, Toyne is celebrating a successful showcase at the 2014 Fire Department Instructors Conference (FDIC). Adopting a similar approach to the one they use when building custom apparatus for customers, the Iowa-based fire apparatus company made use of technology, signage, daily prize giveaways and more to make their booth experience something that would appeal to the needs and interests of both current and potential customers.
In addition to having three trucks on display at the show, Toyne's 2014 booth featured a company video that familiarized attendees with the company's unique capabilities and offerings, as well as interactive iPad kiosks that allowed visitors to further connect with the brand. Other video featured time lapse footage of truck production while time lapse cameras were also present in the booth to capture event activity. For some firefighters, this was the first time being introduced to the the new Toyne brand that was revamped last fall. Those unable to attend the event were able to follow Toyne's live updates on social media as well as view the FDIC event webpage the company created exclusively for featuring FDIC activity.
Not only did Toyne have three vehicles available for attendees to view, but they were showcased in two separate exhibits. The Cordova, Neb. Fire Department donated their Toyne Pumper for the show which was proudly displayed in the Freightliner booth, while the Toyne booth featured the Albion Fire & Rescue (Albion, Pa.) Pumper and a Toyne Aerial Demo truck. Each truck was accompanied by custom collateral and callouts that allowed booth visitors to familiarize themselves with Toyne Tailored features while getting a personal tour of each truck.
Known for their superior standards when it comes to customer service and satisfaction, the company was pleased to announce that they received an overwhelming amount of positive feedback from conference attendees. "The show was a complete success," said Toyne President Mike Schwabe. "Many firefighters made a point to tell us how impressed they are with our products and that makes us very excited for the future of Toyne."
Toyne's presence at FDIC marks the halfway point for their trade show season as they will be attending Lancaster County Fireman's Assc. Fire Expo in Harrisburg, PA., the New York Fire Chief's Show (Verona, NY), New England Fire Rescue show (West Springfield, Mas.) among others.
Those interested in learning more about Toyne are encouraged to follow the company on Twitter (@ToyneFireTrucks), like their official Facebook page and other social media platforms including YouTube and LinkedIn.